In a downturned housing market we were tasked with developing a new way to entice prospective buyers to A2Dominion’s SW15 development.
I was creative lead on the project and we developed a cross-channel campaign aimed at increasing potential sales and reservations. By utilising the natural voice of existing local residents, business owners and passing visitors to Putney we were able to give a fresh insight to the lifestyle available.
The concept enabled us to talk directly to the target market, utilising inside knowledge, passion and insight to bring the area to life. This proved successful and saw 21 reservations at the launch event and 95% of the properties reserved in the first few weeks.
We did this through the use of social channel activation – on Twitter, Facebook and Foursquare surfacing realtime feeds, integrating messages and mentions into a social mash-up, allowing prospective residents to buy into the lifestyle available, before visiting the development.