When Huglr came to We Love Digital to develop a brand for their new venture it was an opportunity to be involved in a different approach to social media. Huglr is designed to create a personal and secure private social network for families, connecting members together with feeds and events.
My role was to oversee the creative in an Art Director capacity steering decisions on UX and design to ensure consistency. Working closely with a small team of UX designers we were able to quickly and effectively deliver on the clients needs. Working collaboratively with the client through multiple workshops we were able to define and discuss changes in an agile manner.
Developed for iOS we were fully aware of the guidelines and established user patterns, and this had been grown from previous experience in application design. I believe that collaboration is key and in a project like this it is apparent where this benefits.